Hey friends at W + K

Thanks for taking the time to review my background & application for the Data / Growth Analyst position at your Portland office. 

Since the nature of my work lives in the digital sphere, I have curated a few visualizations and projects that wouldn't see justice on paper. Basically, all of these projects range from personal research and analysis projects to work-related deliverables. Some of these are derived form data sets I have created myself and some are sourced from credible sources on the web. 

Please let me know if you have questions & enjoy!

Resume

 

Project 1: Social Listening

Who: Starbucks

First up, the #ColdFoamCascaraColdBrew. 

A few weeks ago, a barista friend of mine told me about the new drink she has been making @ Starbucks. She went into detail of how Starbucks adopted the cold foam process from small, boutique coffee shops in Portugal and how it was easily the best thing on the menu. Yet, no one had been ordering it..

I was curious & tried the drink myself only to become immediately obsessed. This prompted me to see how others were talking about the new summer item across social and web channels

I see an opportunity for Starbucks to make waves with their new cup concept... #StrawlessIsFlawless anyone?. 

Heres what I found.


Project 2: Survey Analysis

Who: OpenSesame Customer + Product Insight Survey Analysis

When: August 2017

Project: Design a survey that tracks how much customers use the product and for what purposes. My objective was to identify features that were not being fully utilized and finding patterns among companies of different sizes. Responses were categorized using the NPS framework and was broken down by the different sentiments of responses.

Outcome: This survey and analysis allowed the company to identify under-utilized features of their product across companies of all sizes. I also discovered the why, how, and what events were driving one of the largest customers to detraction. 

 *Due to the sensitive nature of this information, I have hidden all metrics and data. 



Project 3: Data visualization + Exploration

This one was for fun.

Ever felt impulsive and wanted to send it to the Big Apple for a long weekend on the town? This tool I built will tell you where and when to book your trip based upon your scene(s) of choice, neighborhood, and time of year that you plan on visiting. 

This information could be valuable to those looking to set up street booths for their clothing line, promoting their new CD, or tourists who are out for a night on the town.